WorldAgents logo

The two words trade height while their width stays fixed. The logo opens in the middle and grows WORLD. While something loads it swings between WORLD tall and AGENTS tall, then settles on WORLD, which is the still logo.

In two colors, WORLD is ink or white and AGENTS is signal red. In one color, the change in letter width still separates the words.

Shown at widths of 320, 200, 120, 80 and 56 px. Suggested smallest size on screen: 56 px wide. Below that AGENTS drops under 9 px tall, so use the icon instead.

Keep a margin on every side equal to the height of the AGENTS line, marked x. Nothing else sits inside the dashed line. The files themselves are cropped tight to the letters, so add this margin yourself.

A wide W beside a narrow A at the same height, shown at 96, 48, 32 and 16 px. At 16 px use the one-color icon, where the red A gets faint on ink. The letters also come without a tile.

The browser-tab icon uses the red tile because an ink tile disappears in a dark tab bar. It comes as SVG, ICO and PNG, with a square Apple touch icon.

Mock-ups to judge scale, not designs of the real screens.

Each of these undoes the one thing the mark depends on: two words, one width, AGENTS in red.

Enough to rebuild or extend the mark without guessing.

Every shape is outlined, so no font is needed to use these. SVG for anything that scales, PNG where a fixed size is asked for.

The logo came out of 212 typefaces, 32 test sheets and 5 rounds of feedback. Every sheet is kept, in the order it was made, with the decision that followed each round.