Two words, one width

WORLD and AGENTS always end on the same line. Change how wide the letters are and the two words trade height, which is how the logo moves.

It moves

It opens in the middle, grows WORLD, swings while something loads, and settles.

At rest

Two colors or one

AGENTS is the red word. On red, the logo goes all white.

WorldAgents
On light
WorldAgents
On dark
WorldAgents
Ink
WorldAgents
White
WorldAgents
On red

Ink #15181ESignal #F73558White #FFFFFFSet in Mona Sans Black

Large to small

Down to 56 px wide. Below that, the icon takes over.

WorldAgents320
WorldAgents200
WorldAgents120
WorldAgents80
WorldAgents56

Icon

A wide W beside a narrow A.

WA96
WA48
WA32
WA16
WA96
WA48
WA32
WA16

Favicon

White on red, so it shows in light and dark tabs.

WorldAgents96
WorldAgents48
WorldAgents32
WorldAgents16
WorldAgentsWorldAgents
WorldAgentsWorldAgents

In use

Mock-ups, to judge scale.

WorldAgentsLoading
WAWorldAgents

Files

SVG and PNG. Every shape is outlined, so no font is needed.

Download all files

All 36 files
Logo
worldagents-logo-ink.pngworldagents-logo-ink.svgworldagents-logo-on-dark.pngworldagents-logo-on-dark.svgworldagents-logo-white.pngworldagents-logo-white.svgworldagents-logo.pngworldagents-logo.svg
Animated
worldagents-logo-intro-on-dark.svgworldagents-logo-intro.svgworldagents-logo-loading-on-dark.svgworldagents-logo-loading.svg
Icon
worldagents-icon-1024.pngworldagents-icon-16.pngworldagents-icon-180.pngworldagents-icon-32.pngworldagents-icon-512.pngworldagents-icon-light-mono.svgworldagents-icon-light.svgworldagents-icon-mono.svgworldagents-icon-signal.svgworldagents-icon-square-1024.pngworldagents-icon-square.svgworldagents-icon.svg
Mark
worldagents-mark-ink.svgworldagents-mark-on-dark.svgworldagents-mark-white.svgworldagents-mark.svg
Favicon
favicon/apple-touch-icon.pngfavicon/favicon-16.pngfavicon/favicon-192.pngfavicon/favicon-32.pngfavicon/favicon-48.pngfavicon/favicon-512.pngfavicon/favicon.icofavicon/favicon.svg

How it was found

A little over two hundred typefaces and five rounds of feedback, with every test sheet kept.

See the process